  | One quick way to discover new opportunities is by doing structured search engine queries. And it’s fairly easy to do. The video above gives you a good overview of how to do it for yourself: Step #1 Develop a target list of companies you want to work for. That list of companies is your baseline query for your search. Now, here’s how you get the list. The video above is an example using Google.com in which the job hunter want sto work in advertising in New York City. {You just do what I'm doing BUT substitute your industry parameters.} 1. When you do targeted research, generally you concentrate on an industry or a geographic preference (in this case, New York City). Substitute your city for your search. 2. You need to find the names of all the advertising companies in New York. There are easy ways to do this using the Net. Go to Google. www.google.com and type the following words in the “advanced” option box in Google. The search string shown below instructs Google to search for a directory of advertising firms in New York or a conference on advertising held in New York. We want this list to garner leads for companies. Your text needs to be filled in exactly the way I did in the video. My search returned many hits including one for AD:TECH “The Event for Interactive Marketing”. This is a conference held in New York for the Advertising industry. There where also hits for directories of advertising companies in New York, complete with web site addresses, phone numbers, and profiles of the owners. Step #2 Find People Who Can Hire You: Once you have a target list of companies to work with, you need to find out who the people are in those companies that can actually hire you. A good headhunter would pick up the telephone. You might not be so inclined, so here’s another way to accomplish your objective. Go to each company’s web site and gather the names of the people who can say yes. Those people are the executives not the human resource people – they can only say NO! unless you’re a human resources professional. If you’re lucky, every web site will identify their senior executives, including names, titles, phone numbers, career summaries and sometimes email and photos! Web information should be up-to-the-minute accurate, but I would call the receptionist and confirm it. For this example I’m looking for a sales position. Therefore I’ll seek to locate or research the VP of Sales, VP Sales & Marketing, VP Marketing or General Manager. You would focus your research on the functional areas of interest for your search. If you’re experiencing difficulty finding names on the site, then go back to Google’s advanced search box and type in the company name in the first box and (Vice President Sales Marketing Director)in the third box. By-the-way, you don’t need to place the words in brackets and don’t put in any commas or punctuation. That search string will bring you: All the people who are, or have ever been, VPs OR President OR Directors of Sales and/or Marketing for that company. The resumes of a whole pile of people from that company whom you may be able to phone to coax information from them. OR You can skip all that and use LinkedIn, Spoke, or ZoomInfo Once you have the name of the individual who is one rung up the ladder from the job you want, you need to process their name through Google again. This time you put their first and last name in the first box and the company name in the third box. This will produce a list of press releases, and news articles in which they are mentioned, as well as conferences they’ve attended. Read an article or two and clip something memorable to use in a NarrowCast letter. When you send them the letter, you’ll be able to say. “I read your article in… about… which prompted me to write.” Very powerful. |
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